Everything we share, unities us

 

Coca-Cola’s Swedish arm has existed in Sweden since 1953 and has been a constant in Swedish everyday life ever since. Coke wanted to show what happens when people of different generations and subcultures meet.

The film shows historical glimpses of seemingly different groups meeting and uniting. From the obvious 70s differences between hippies and the established society to the 80s more musically oriented sub cultures such as hard rockers and synth fans, onwards to today's youth culture staged at the local pizzeria.

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Coca-Cola – Panta mig igen

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adidas / SvFF – The World’s Largest Football Team