recycle me again!

Coca-Cola wanted to raise awareness about their recycling mission.

The campaign was headed by a new white label, produced in Jordbro, spanning over the entire beverage portfolio.

Coca-Cola wanted to give consumers an insight into their factory and how a PET bottle is created and recycled in an inspiring and humorous way. In the commercial we get to meet a number of employees who take us behind the scenes at the factory in Jordbro