“Life is Only Once + Money”

A billboard outside my Tokyo hotel room caught my attention a few years ago with its intriguing, almost poetic slogan. While I may not fully grasp its meaning, the ad has lingered in my mind, showcasing the enigmatic nature of advertising.

Navigating the blurred lines between storytelling and commercialism, advertising has a profound impact on people's lives. In a world dominated by platforms like TikTok and Instagram, I believe in using this influence responsibly, competing with the entertainment industry rather than promoting trivial products.

Despite my disdain for over-consumption and commercialism, my diverse skills in graphic design and PR drive me to view advertising as an opportunity. Rather than vilifying the industry, I challenge myself to contribute meaningful ideas and strategies, fostering a love-hate relationship that motivates me to deliver quality work for my clients.

Working in this field allows me to engage with ideas that evolve into compelling stories. The joy of witnessing a simple concept transform into something significant is a privilege I cherish in my profession.